Starting from Ajith's okay nod, everything special for this movie has been on a Thursday, including the puja, audio release, first teaser, title announcement, official trailer, and the movie release.
This is the first movie bringing lead actors Arya and Ajith together.
This is the second movie of Ajith Kumar's, after Kireedam (2007), to get a U rating.
While shooting for an accident scene, Ajith Kumar's knee was getting battered on the bonnet of the car that he fell on. However, he did not let any pain or emotion show on his face, or even wince, until the shot had been completed.
Ajith Kumar underwent supervised weight-training for this movie.
The music opened at #1 on iTunes India within a few minutes after its release at midnight.
Audio Release: September 19, 2013.
A short teaser of this movie was released on Ajith Kumar's birthday. The video had 1.5 million views in under 2 days.
Ajith Kumar did most of the stunts himself, without a body double.
As Ajith Kumar shot most of the action sequences himself, he was injured during a fight sequence and a boat chase in Dubai.
Ajith went through a rigorous gym routine to prepare for the film.
Ajith injured his leg while shooting a fight sequence for the film.
A short teaser of the film without revealing its title was released on Ajith's birthday. The video got 1.5 million views on YouTube in just 2 days.
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