Alice is an ambitious cam girl who broadcasts live online from a studio she has set up in her home. She is obsessed with her rank on the cam site, hoping to break into the top 50 and eventually be number 1. One day discovers she's been replaced on her show with an exact replica of herself. As this copy begins to push the boundaries of Alice's internet identity, the control that Alice has over her life, and the men in it, vanishes. While she struggles to regain what she's lost, she slowly finds herself drawn back to her show and to the mysterious person who has taken her place.